seojeek

Alex Vallejo, senior software engineer

Gallery · Room 06 · Zürich and Berlin, 1916–1924

Dada

Artists who answered a world war with nonsense, collage and provocation.

Overlapping geometric planes in plum, navy, red and cream, with a pale crescent, a spiral and the words 1920 DADA.

Sophie Taeuber-Arp

Composition Dada (Tête au plat), 1920

Oil on canvas mounted on cardboard

Centre Pompidou, Paris · View record ↗

Public domain, via Wikimedia Commons

Wall text

Dada began in neutral Zürich in the middle of the First World War. In 1916 the writer Hugo Ball opened a satirical nightclub, the Cabaret Voltaire, and the name Dada first appeared that year in his magazine of the same name. Its artists answered the war with nonsense, provocation and chance.

Dada was anti-bourgeois and leaned to the radical left, and it spread fast. Tristan Tzara's magazine Dada reproduced Francis Picabia's machine drawing Alarm Clock in 1919. The First International Dada Fair in Berlin in 1920 crowded almost 200 works into one gallery. Sophie Taeuber-Arp painted, designed textiles and made marionettes; she wrote 1920 and DADA into the painting shown here.

In Hanover, Kurt Schwitters cut the word Merz out of Kommerz and gave it to his collages of tickets, wood and scrap. By the mid-1920s Dada had dissolved, much of it into Surrealism, but collage, chance and the found object are now everyday design tools.

Palette · Sampled from the works shown

  • Paper

    #E0CCB1

  • Oxblood

    #710A0E

  • Midnight blue

    #131B32

  • Verdigris

    #4E6463

  • Collage ochre

    #B8A373

How to recognize it

  • Collage and assemblage built from scraps, tickets, type and found objects

  • Nonsense words, with type in mixed sizes and faces

  • Machine parts and diagrams treated as images

  • Chance and deliberate crudeness instead of finish

More works

What to borrow

  1. 01

    Mix typefaces and scales on purpose for one expressive moment, then return to order.

  2. 02

    Collage real artifacts, such as screenshots, receipts and old interfaces, to tell a product's history.

  3. 03

    Use surprise to break an expected pattern once, somewhere nothing critical depends on it.