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Alex Vallejo, senior software engineer

Gallery · Room 13 · Milan, 1981–1988

Memphis

A Milan design group that threw out good taste: squiggles, laminates and clashing color.

Original study: a pink ground with a black-and-white squiggle laminate block, a yellow circle, a teal triangle, a blue dotted panel, a pink zigzag and a terrazzo floor.

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Study in the manner of Memphis, 2026

SVG

An original made for this gallery. The real works are linked below.

Wall text

Memphis began in December 1980, when Ettore Sottsass met younger architects including Martine Bedin, Aldo Cibic, Michele De Lucchi, Matteo Thun and Marco Zanini at his apartment in Milan. They named the group after a Bob Dylan song that kept sticking on the record player.

Their furniture used cheap plastic laminates printed with kitsch patterns, put clashing colors side by side, and turned storage into totems like Sottsass's Carlton room divider. They wanted to be free of what they called the tyranny of smart but soulless good taste. At the debut in Milan on 18 September 1981, a couple of thousand people crowded in.

Sottsass left in 1985 and the group broke up in 1988, but Memphis defined the look of the 1980s, and it returns whenever design gets too polite.

Palette · Typical palette

  • Laminate pink

    #F49AC1

  • Primary yellow

    #FFD23F

  • Aqua

    #3EC1C9

  • Cobalt blue

    #2A4BCB

  • Squiggle black

    #111111

How to recognize it

  • Clashing pastel and bold colors together

  • Printed laminates with squiggles, dots and terrazzo patterns

  • Furniture built from basic geometric volumes

  • Black-and-white pattern next to flat color

More works

  • Ettore Sottsass

    "Carlton" Room Divider, 1981

    Wood, plastic laminate

    The Metropolitan Museum of Art, New York · View record ↗

  • Nathalie du Pasquier

    "Cerchio" Textile, 1983

    Printed cotton

    The Metropolitan Museum of Art, New York · View record ↗

  • Peter Shire

    Bel Air, 1982 (designed); 1984 (manufactured)

    Painted wood, coloured cotton fabric

    Victoria and Albert Museum, London · View record ↗

What to borrow

  1. 01

    Pattern can be a material. A single squiggle texture can identify a product.

  2. 02

    Clashing color works when the shapes are simple and few.

  3. 03

    Break your own system once, on purpose, the way Memphis broke good taste.